INSIGHTS
Ideas for seeing the business differently.
Perspectives on strategy, opportunity, clarity and building better businesses — written to help you pause, question the obvious, and make stronger decisions.
From the Catalyst Desk
FEATURED INSIGHT
Strategy Is Not a Plan. It Is a Choice.
A plan describes activity. Strategy determines what the business will choose, what it will not choose, and where it will concentrate its effort.
FEATURED INSIGHT
Before You Fix the Business, Diagnose It
The visible problem is not always the real problem. Good decisions begin by separating symptoms from root causes.
FEATURED INSIGHT
Opportunity Is Not Luck. It Can Be Designed.
Opportunity becomes more discoverable when businesses systematically observe customers, constraints, unmet needs and changing conditions.
FEATURED INSIGHT
Your Business Doesn’t Have a Growth Problem. It Has a Clarity Problem.
Growth is often treated as the goal. Clarity helps determine what growth should actually mean for the business.
The wider library
More strategic essays are being developed around clarity, growth, execution, positioning, priorities and opportunity. The Catalyst editorial library will grow from these core ideas.